My Precious Blue is a luxury home decor collection inspired by universal symbols of luck and protection as well as the endless blue of the Mediterranean.
Precious such as the blue colors of the sky, the deep blue of the Mediterranean sea, the blue color of the Greek flag, the blue “Mati” eye charm that offers us protection .
If Greece were a color, it would most certainly be Blue in all shades of it.
Nurtured since she was a teenager in the family silverware wholesale trading business, founder & CEO, Electra Karakatsanis, has always been fascinated by the surreal world of luck and the power of symbols which have a broad, universal appeal that crosses cultures.
After a long journey and two kids later , Electra created My Precious Blue brand in 2013 with the vision to create a unique collection of good luck charms and interior design objects of minimal aesthetics.
Her love for precious metals and acrylic, combined with her artistic nature and interest in design led to the creation of this unique collection.
Electra is particularly intrigued by the “evil eye”, a symbol that in Mediterranean countries serves as protection from negative forces and which for thousands of years has maintained its steady hold on the human imagination.
Her designs offer a modern interpretation of this timeless tradition and can be found in prestigious jewelry stores, home decor boutiques and concept stores in Greece and abroad.
To understand the origins of the evil eye, one must first understand the distinction between the amulet and the evil eye itself. Though often dubbed as ‘the evil eye’, the ocular amulet is actually the charm meant to ward off the true evil eye: a curse transmitted through a malicious glare, usually one inspired by envy.
In an age where we are, due to social media, constantly being watched and digitally over exposed, an age-old Lucky Eye charm seems almost like a natural defense mechanism. Who wouldn’t want to feel the protection of a Lucky Eye, every day of their lives?, she quotes.